You have seen the ads. You are constantly bombarded with commercials urging you just to make a single call and sell your home for top dollar. They make you question whether you should handle the sale and skip the commission or engage a real estate professional. Our real estate agents urge you to consider your options carefully. Here are a few reasons they believe your best choice is to call them to represent you.

• Agents will calculate the best price.
  Without the assistance of a licensed agent, it is difficult to determine an optimal asking price. Listing agents have access to a wealth of information about the local market you cannot find by comparing your house to one on a real estate website. You could potentially undervalue your property and cost yourself much more than the cost of a commission.
  
  
• Agents will negotiate for you.
  Selling yourself means coming to an agreement on price. While you may not be the best negotiator, an agent has the experience necessary to get the best price for your home. An agent would also step up to tell you if you are pricing your home too low.
  
  
• Sales by owner means limited exposure.
  These days, buyers do their initial shopping on the internet. An agent will help you stage the home, arrange photography to show it in its best light, and then advertise it on their website. An owner is limited to signage. There is simply no comparison. Few buyers shop by driving through the neighborhood. Most will look at Franconia homes for sale online at the onset of their search.
  
  
• Your agent works with all necessary parties.
  It's easy to forget the number of people involved in a home sale. Your agent will work with the loan officer, the appraiser, the inspector, and even the workmen before the sale is complete. Even if you are a seasoned negotiator, you are likely to run into frustrations you haven't considered before the transaction is final. Your agent will also keep track of deadlines to make sure the process runs smoothly. 
  
  
• Your agent will vet buyers.
  Most people attempting to sell themselves are disappointed by the number of shoppers who have no intention of buying or are far from financially qualified. Wading through the window shoppers who are considering putting their homes on the market is exhausting. Private sellers have no avenue of requiring potential buyers to obtain advance loan approval, but agents do. 
  
  
• Your agent understands the local market.
  When a home does not sell immediately, a REALTOR® can help a seller devise an effective marketing strategy. When a home is on the market for too many days, potential buyers ask, "What's wrong with the property?" They go into the negotiation process pushing for a lower asking price. Your agent can help minimize this scenario. 

If, after considering these points, you are still unsure of your best path forward, we urge you to contact us to discuss it. Our seasoned professionals look forward to the opportunity to represent you.