In business, as in real estate, we always want to be looking forward. Therefore, it makes it hard to write a piece about our history – as it represents the past. But to see the road ahead, you have to reflect.
Our name, Badger Peabody & Smith Realty was announced on February 1, 2022 after our two brands – Badger Realty and Peabody & Smith Realty completed a merger the year before. Our two successful firms were market leaders in our respective market places – from the Mt. Washington Valley, through Central New Hampshire, the Western White Mountains and North Country.
Badger Realty was formed in 1965 by Dick Badger in North Conway, NH. Dick and his partner, Brenda Leavitt ran the successful firm for decades including an expansion to Jackson and Berlin NH. The firm was known for hiring full time agents, and supporting them with a strong support staff. In addition, they believed in supporting the communities they represented. Dick was an early promoter of the Mount Washington Valley and helped to create the premier ski town and destination area it is known as today. Ultimately, Dick passed away at the age of 90 in 2019 and the firm continued to succeed under the direction of Brenda.
Peabody & Smith Realty was another dynamic real estate firm created in 1993 by Jere Peabody & Andy Smith with a shared goal – to create a team environment to benefit the firm’s clients, customers and agents. With a “yes we can help you” attitude, the firm grew over 25 years and became market leaders in the Northern & Central New Hampshire while also servicing towns in Vermont. Jere retired from the firm in 2004 and Andy continued as the sole Broker/Owner.
After a yearlong discovery process using a well respected national branding firm, our company rebranded and created the brand you know today – Badger Peabody & Smith Realty.
Our Broker/Owner Andy Smith is an on-site, active broker/owner. The firm is licensed in New Hampshire, Maine and Vermont and Andy engages with our clients, customers, agents and staff each and every day.
Please reach out to us if you would like to learn more about how we can assist you in your Journey Home.