We have all seen a lot of homeowners rush to sell their homes in hopes of maximizing their profits in this seller's market. But are they accomplishing their goals? Our real estate agents would say otherwise: Staging can increase the selling price of a house from 1-17%! Not taking a few simple steps can result in a lot of money lost. Here are a few reasons why staging attracts more buyers.

• Online photos are more attractive.
  Research shows that 97% of homebuyers start their search online. Photos of your home will be displayed next to competing Berlin homes for sale or Bretton Woods homes for sale. If you want your house to stand out above the rest, staging is a must. A well-appointed room will always attract the attention of virtual shoppers. Think of it as dressing the house for success! 
  
  
• Staging shines a spotlight on architectural features.
  Remember the details that made you fall in love with your house and focus on them. A fireplace in an empty room is just a fireplace. But comfortable furnishings arranged around that same fireplace invite buyers to get cozy in their new home. From artwork hung along a lovely staircase to a luxurious rug on a gleaming hardwood floor, staging will pull the eyes of potential buyers to the best features of the home. 
  
  
• Spark the buyer's imagination.
  An empty room looks like any other spare room unless you stage it to show how it can be used. Fulfill the buyer's dream of having a music room, a library, or a home office. The chandelier in the dining room is far more beautiful when it illuminates a formal table. Help the prospect imagine the dinner parties they will host with gracious table settings. 
  
  
• Create an emotional connection.
  Most people want a house that is ready for move-in. When buyers fall in love with a home, they are more willing to make minor repairs themselves instead of negotiating for the seller to remedy. As long as buyers feel they are moving up to a grander living space than they are leaving, sellers will have the upper hand in bargaining. 
  
  
• Boost the asking price.
  Many sellers who have listed their property for longer than they anticipated become frustrated and consider lowering the price. Before you do, consider staging it instead. You may discover you have attracted more interested parties and can get your desired price after all. Always begin with a scrupulously clean space and a fresh coat of paint. These are the least expensive upgrades you can make, and they can make a world of difference to the sale process. If you think the process is too expensive to undertake, consider tackling one or two rooms instead.

We understand that staging a home may seem like a daunting process, especially if you are doing a home search yourself or coordinating a long-distance move. But home staging doesn't have to be as complex as it may sound. Contact us to discuss your marketing needs, and we will help guide you through the sale to help you maximize profits while minimizing stress and expense.