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Badger Peabody & Smith Blog

August
9

Example-of-a-QR-CodeBy the year 2013, researchers at Gartner Predicts estimate that "mobile phones will overtake PCs as the most common Web access device worldwide." For this reason we have begun using Quick Response (QR) codes on our signs for consumers to use to instantly access property information. These QR codes are similar to a bar code, and a consumer with a web enabled smartphone can easily scan the code using a QR code reader and immediately receive information about the home or land they are looking at. Okay, I admit, they look a bit funny on our signs, and we've had some curious looks when we put them up, but when we heard about this technology in the late fall, we did some research and began creating them for the properties we represent. We have begun placing them on our real estate signs, in areas that have cell phone coverage, which in this area, is not everywhere! Photo-of-Peabody-Smith-Sign-with-QR-CodeNow, if a consumer is driving by one of our properties for sale, they can stop, scan the code and instantly be taken to the property listing on our website. They can find out how many bedrooms, bathrooms, price of the home, download a listing sheet and more.Each week, I've been bringing in magazine ads and catalogs that have a QR code in them to show our agents and staff. These codes are becoming more commonplace, and one of our agents was in New York City last week, and said she saw the codes everywhere! Our goal and our reputation is based on the ability to sell property, and this is yet another tool to enable us to get information quickly to the consumer in an effort to get the property sold. So far, I haven't heard of any other firm in NH or VT using this technology, and I believe we're among only a few in the country using these. To learn more about QR codes, feel free to give me a call. I would love to share the little bit I know, as I really believe these can be used by many businesses to promote their products and services.

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