Overpriced Listings:

The Only Time You Should Take Them

So you get the listing appointment, work your charm, present your case, and even after all the data the seller wants to knowingly overprice their home.

What do you do? Do you take it?

Before you bail, know there's a solution that's a win for both sides. It's called the Pricing Adjustment Schedule.

This is a way to satisfy your seller's pricing demands while at the same time letting the home settle into the appropriate price point.

How I Know This Works:

• You present a CMA for your Seller
• Your CMA has been carefully created using Sold Data, Under Contract Data, Comparison of Market Data – You can still give them the data, but also tell them you are willing to take the listing under their terms

In the current conditions, throw the Data out the Window? Or Lose the Listing?

Reasons to take listings:

We all know you have to list to last!  And in a recent article I read a quote from a real estate coach, Michael Hellickson , that I want to pass along to you: 

 

"A sign in the yard beats a sign in the car every time"

I completely agree.  Here's why:

1. You'll get sign calls and buyer leads.

2. You can hold open houses and get buyer leads.

3. You can market it online and get buyer leads

So for this reason, I suggest you do your research, but possibly, let the Seller give you their opinion before you give yours!

Xo- Brenda